My Role: Interim Social Media Specialist

Channels: Instagram, Facebook, TikTok, X, Threads.

What I did:

  • Directed, produced, and published content across all social platforms.

  • Tracked and leveraged analytics to monitor performance, adapt strategies, and stay current with industry trends.

  • Successfully managed influencer partnerships, enhancing brand visibility and engagement.

  • Traveled to capture content for new store openings, further expanding brand presence.

  • Coordinated with influencers to icrease brand awareness.

Achievements:

  • Increased Instagram engagement by 82% in the first month.

  • Grew their Instagram from 222,000 to 227,000 followers.

Content Highlights:

Instagram

Reels

Static Posts

TikTok

@voodoodoughnut Asking the important questions 🧐 Not shown: the first 50 people in line got free doughnuts and some got free merch! :) #voodoodoughnut #tempe #tempeaz #tempearizona #doughnut #voodoodoughnuts #donut #asu #arizonacheck #arizonastate #arizonastateuniversity #foodie #foodtiktok ♬ original sound - Voodoo Doughnut
@voodoodoughnut 🍂 Our FIRST taste of fall just arrived! 🍏 Introducing our limited edition APPLE CIDER DOUGHNUT – a plain cake doughnut dusted in apple cider powder, topped with apple filling, and drizzled in caramel. Available all September long! Get it in-store, online, or through your fave delivery app at participating locations! #doughnut #food #pastries #foodie #foodies #foodietiktok #foodtok #pastry #voodoodoughnuts #yummyfood #fall #autum #fallfood #fallflavors #limitededition #exclusive ♬ bad idea right? - Olivia Rodrigo

Threads

X

Influencer Collabs I Coordinated

The following Reels were created by “foodie” influencers I had the pleasure of working and communicating with for the grand opening of Voodoo Doughnut’s new Tempe, Arizona location.