My Role: Interim Social Media Specialist
Channels: Instagram, Facebook, TikTok, X, Threads.
What I did:
Directed, produced, and published content across all social platforms.
Tracked and leveraged analytics to monitor performance, adapt strategies, and stay current with industry trends.
Successfully managed influencer partnerships, enhancing brand visibility and engagement.
Traveled to capture content for new store openings, further expanding brand presence.
Coordinated with influencers to icrease brand awareness.
Achievements:
Increased Instagram engagement by 82% in the first month.
Grew their Instagram from 222,000 to 227,000 followers.
Content Highlights:
Reels
Static Posts
TikTok
Threads
X
Influencer Collabs I Coordinated
The following Reels were created by “foodie” influencers I had the pleasure of working and communicating with for the grand opening of Voodoo Doughnut’s new Tempe, Arizona location.